Scoops out with little-to-no pressure required. This translates to a nice, smooth, and creamy breakdown when rubbing it in your hands. As you could probably predict by how this product scoops and spreads, it also applies extremely easily as well. Medium as medium is medium. This is a spot-on medium hold. For a water-based pomade, it has a solid amount of slickness to hold things together. No worries here.As-advertised, washes out with water and leaves everything feeling soft. This we can expect from Prospectors water-based stuff.